Until recently, physical stores were the preferred channel for apparel shoppers, accounting for over 80% of sales. In-store shopping offers engaging customer experiences: shoppers treasure hunt for products, get inspired by intriguing visual merchandising concepts, and can touch and try on products in private fitting rooms. Alternatively, online stores—while convenient—have had a lower customer experience index thanks to taxonomy-based catalogs and cookie-cutter purchase paths.
The delight of physical retail spaces seemed to elude online stores—until now.
Enhance the online shopping experience
VERA is an advanced, AI-powered platform that brings the delightful experience of in-store shopping to digital stores. Using AI and visual search, VERA enables online shoppers to explore, get inspired, and visualize their selections in an immersive way using three key features.
Transform outdated, taxonomy-based catalogs into smart catalogs that enable real-time, adaptive, theme-based shopping—by trend, keyword, or event. The advanced, trend-spotting algorithm abstracts fashion styles from online media and creates contextual assortments to inspire shoppers.
Intelligent Shopping Assistant
Go beyond static shopping and use inspirations from trending looks and similar items. Automate trend-based recommendations (similar items and ways to complete-the-look) using VERA’s intelligent shopping assistant. VERA automatically creates looks based on your current inventory and social trends.
Virtual Fitting Room
Easily and instantly see any number of outfit combinations on a realistic, virtual mannequin. Shoppers can effortlessly create and visualize new looks while shopping online.
Bridge the gap
VERA automates inspirations for your digital store to engage customers and increase sales.
- Engage online shoppers with immersive experiences: Trend Spotter, Shopping Assistant, Virtual Fitting Room
- Increase basket size with trend-based assortments: smart catalogs and bundles
- Automate recommendations: programmatic, trend-based recommendations for every product, every context
- Measure, adjust, and evolve: parameterize customer engagement
- Easy to adopt: VERA works with your existing catalog and systems
Explore trends, get inspired, and visualize looks with VERA.